Targeted Marketing Strategy with Facebook Ads
I created a data-driven marketing strategy that helped a law firm find their ideal clients fast. Using a custom Python script, I scraped hundreds of postal codes from government websites and used them to laser-target Facebook ads to specific geographic areas. The campaign was a huge success - phones started ringing within days and the firm landed multiple new clients.
Challenge & Solution
The law firm needed to find potential class action participants in specific geographic areas, but traditional marketing was too broad and expensive. They were wasting money reaching the wrong people in the wrong places.
I built a smart, data-driven solution that turned publicly available information into precise marketing targeting:
- Custom Python Data Scraper: Built an automated script that efficiently collected hundreds of postal codes from government websites, creating a comprehensive target database.
- Smart Data Processing: Cleaned and formatted the scraped postal codes into a ready-to-use file that integrated seamlessly with Facebook's ad platform.
- Precision Geographic Targeting: Used the processed data to create hyper-focused Facebook ad campaigns that only reached people in the most relevant areas.
- Campaign Optimization: Fine-tuned audience settings and targeting parameters to maximize engagement and minimize wasted ad spend.
Tech Stack:
Impact
The targeted campaign delivered immediate, measurable results that transformed the firm's client acquisition strategy.
Phones Started Ringing Immediately
Within days of launching, the law firm experienced a surge of qualified inquiries. The targeted approach brought in potential clients who were exactly what they were looking for.
Precise Geographic Targeting
Successfully targeted hundreds of specific postal codes, ensuring every dollar was spent reaching people in areas with the highest potential for client conversion.
Multiple New Client Acquisitions
The campaign directly resulted in multiple new clients signing with the firm, proving the effectiveness of data-driven geographic targeting for legal services.
Maximum ROI on Ad Spend
The automated data collection and precise targeting eliminated wasted ad spend, delivering exceptional return on investment compared to broad, unfocused campaigns.
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