A law firm sought to efficiently connect with potential class action participants. Demographic research identified key geographic areas with eligible individuals. Traditional marketing methods lacked the precision needed to reach these communities effectively, prompting the need for a data-driven approach to engage the most relevant locations.

Project Objectives

• Use a Python script to collect relevant geographic information.
• Ensure collected postal codes were formatted correctly for Facebook Ads as they were added to a raw data file.
• Implement targeted Facebook advertising campaigns using the collected data.
• Maximize return on ad spend through precise geographic targeting.

Project Challenges

The main challenge was to efficiently collect and process large volumes of publicly available geographic data from government websites to identify potential client locations. This required developing a custom Python script that could accurately scrape and format postal code data for marketing use.

• Design and implement an efficient web scraping solution.
• Process and clean hundreds of postal codes for marketing use.
• Integrate the data with Facebook's advertising platform.
• Optimize ad targeting parameters for maximum reach.
• Track and measure campaign performance metrics.

To achieve targeted client acquisition, I developed a custom Python-based web scraping solution to gather postal codes and incorporated them into Facebook ads. This strategic use of location data enabled precise geographic targeting, contributing to significant client growth for the law firm.

Key solutions implemented:

• Automated Data Collection: Developed a Python script to efficiently scrape and extract postal codes from government websites, ensuring comprehensive geographic coverage.
• Data Processing Pipeline: Created a straightforward solution where the collected postal codes were added to a raw text file formatted to match Facebook Ads requirements.
• Geographic Targeting: Implemented strategic location-based targeting through Facebook's advertising platform using the processed data.
• Campaign Optimization: Fine-tuned ad targeting parameters and audience settings to maximize reach within specific postal codes.

Tech Stack:

• 
• 
• 

The targeted advertising campaign delivered exceptional results, significantly increasing client acquisition and demonstrating the effectiveness of data-driven geographic targeting.